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Posted by aysel on August 05, 2002 at 21:13:37:
In Reply to: Press: Lizard Lovers As A Target Market posted by W von Papineäu on August 05, 2002 at 19:52:39:
:AD AGE.COM (USA) 05 August 02 Lizard Lovers As A Target Market - 'Reality' Pet Food Ads and Other Current Commercials of Note
:Love Your Lizard
:Client: Petco Stores
:Brand: Pet food and supplies
:Title: Lullaby, Pool & Photobooth
:Agency: The Phelps Group, Santa Monica, Calif.
:After running a casting call for "pet pamperers" in California, the Phelps Group produced six "reality" spots for Petco, the pet supplies store chain. All are as peculiar as they are memorable.
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: Video: http://www.adage.com/images/random/petcolizard_vid.jpg
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