The new pricing should be effect for the SKU now. The store would not notice until they ordered again. I am not sure if animals in the store already would go for the new price or not. Ask them to re check the SKU cost on the Gecko, and you might get them to give you the price.. If not, you might have to wait till the sell that one and reorder. I will check with Petco Corporate and let you know if I find anything out.